Transparency guide
How much does a videographer cost?
A plain-language breakdown of video production cost for small businesses in Finland and Sweden — what each line item really is, why hourly quotes drift, and how a fixed-price package changes the maths.
The short answer
A freelance videographer charges roughly €60–€150 per hour or €600–€1,500 per shooting day. Add editing, gear, music and revisions and a single small-business commercial usually costs €1,800–€5,000. Production houses that price per hour and per equipment item — the model used by studios like Zane Productions and most local agencies — sit at the upper end, because every extra hour on set and every revision round is a new line on the invoice.
Fixed-price packages exist because most small businesses don't need a film crew for three days. They need two solid videos and a set of photos, at a number they can put in a budget before they say yes.
Where the money actually goes
| Cost item | Hourly / à la carte studio | Omni fixed package |
|---|---|---|
| Pre-production & planning | €100–€400 (billed hourly) | Included |
| Shooting day | €600–€1,500 per day | Included (2–3 h on-site) |
| Camera, lighting & audio gear | €150–€500 rental fee | Included |
| Editing & colour | €50–€100 per hour | Included |
| Licensed music | €30–€100 per track | Included |
| Second format (vertical + horizontal) | €200–€600 extra | Included — both delivered |
| Photos from the same shoot | €300–€800 add-on | 15–30 high-res photos included |
| Revisions | €80–€150 per round | One round included |
| Usage rights | Often time- or channel-limited | Full ownership, forever |
| Typical total | €1,800–€5,000 | €890 fixed |
Ranges are typical Nordic market rates for small-business commercial work in 2026 and vary by city, crew size and shoot complexity.
Value vs cost: what €890 buys
Cost is what leaves your account. Value is what stays with you afterwards. Our package is €890 fixed: two commercials (one vertical for social media, one horizontal for your website), 15–30 high-resolution photos, licensed music, one revision round and delivery in 7 days — shot on around €10,000 of professional camera equipment you don't have to buy.
- You own every delivered file, permanently — no licence expiry, no channel limits.
- Two formats from one 2–3 hour shoot instead of paying twice for a re-edit.
- One image posted per week gives you 3–5 months of content from the same session.
- Payment terms: 50% to schedule the shoot, 50% on delivery.
How to budget for your first commercial
1. Decide the job, not the length
Attracting new customers and reassuring existing ones need different cuts. Ask for both up front — adding a format later is the single most common surprise cost.
2. Ask for one number, in writing
Request a quote that includes planning, shoot, editing, music, revisions and rights. If any of those are 'to be confirmed', treat the quote as a starting price.
3. Cap the revisions
Agree on how many rounds are included and what counts as a round. Open-ended feedback is where hourly projects quietly double.
4. Confirm ownership and delivery date
Get full usage rights to the delivered files and a fixed delivery deadline. A video that arrives after your campaign is a sunk cost.
Frequently asked questions
How much does a videographer cost?
In Finland and Sweden, freelance videographers typically charge €60–€150 per hour or €600–€1,500 for a shooting day. Editing is usually billed separately at €50–€100 per hour, and camera, lighting and audio gear often carry a rental fee of €150–€500 per day. A small commercial from an hourly studio commonly lands between €1,800 and €5,000 once everything is added up.
What is a realistic video production cost for a small business?
For a first commercial, most small businesses should budget €1,500–€3,000 with a traditional agency, or €800–€1,200 with a fixed-price package. Anything under €400 usually means phone footage and no licensed music, colour grading or usage rights.
Why do quotes vary so much?
Hourly models price the process, not the result. A half-day overrun, an extra revision or a second location can move the invoice by hundreds of euros. Fixed-price packages price the deliverable, so the number you approve is the number you pay.
Do I own the footage I pay for?
Not always. Many studios license the final cut for a set period or channel and keep the raw files. Ask for full ownership of the delivered videos and photos in writing before you book.
How many videos does a small business actually need?
Two covers most cases: a vertical cut for Reels, TikTok and Shorts to attract new customers, and a horizontal cut for your website and sales emails to build trust. A set of stills from the same shoot then feeds social posts for months.
Know your number before you book
Two commercials, 15–30 photos, full production, 7-day delivery — €890, fixed. No hourly billing and no equipment fees.
Book a shoot — €890